"Who is Herbert?"New clips from klicksafe provide information about AI

Following the cult spot "Where is Klaus?", the media literacy initiative is releasing three video clips on the influence of AI on our coexistence. What happens when AI systems are increasingly used as advisors, take on social roles or even replace human relationships? In three short video clips, klicksafe shows deliberately exaggerated scenarios about relationships with AI companions, which are intended to raise awareness and serve as a discussion starter. The AI-generated video clips are part of the campaign "AI and me. In an artificial relationship". In line with the topic, klicksafe offers materials to educate educational professionals, parents and young people.

New clips from klicksafe provide information about AI

Ludwigshafen, 26.03.2026 | Whether it's about cooking recipes, an inheritance or your son's new girlfriend - the three new video clips from the EU's klicksafe initiative show that AI is playing an increasingly important role in our lives. Following on from "Where's Klaus?", the hit commercial of the 2000s, the ironically staged clips are intended to amuse and at the same time provide food for thought.

The clips are part of the klicksafe campaign "KI and me. In artificial relationship." and were created in cooperation with the Federal Center for Child and Youth Media Protection (BzKJ). The current campaign was launched on Safer Internet Day and aims to raise public awareness of the risks of using AI chatbots without reflection. Young people in particular are increasingly using AI bots such as ChatGPT or companion apps such as Replika for very personal or intimate dialogs.

"Chatbots and companion apps are very appealing to young people. They allow them to try things out seemingly carefree, especially in phases of great uncertainty such as puberty. The AI companions are often an advisor, friend and therapy at the same time. However, this comes with considerable risks - such as the disclosure of personal data or an emotional attachment to AI systems," says Deborah Woldemichael, head of the EU initiative klicksafe at the Rhineland-Palatinate Media Authority.

For klicksafe, one thing is clear: children and young people need guidance, a real community and protected spaces in order to develop well and fulfill their potential. Those who mainly interact with AI bots run the risk of developing an unrealistic image of friendship, love and relationships, as well as of themselves. The campaign "AI and me. In an artificial relationship." explains these connections. The video clips expand the teaching and advice material of the media literacy initiative and serve as a reflection starter and conversation starter in private or school contexts.

The three new clips were created with the help of AI. They were produced by the media agency Neon Internet under the direction of Karim Youssef. Images and videos were generated using the AI platform LetzAI.

They can now be viewed at klicksafe.de/video-reihen or on the klicksafe YouTube channel.

More information, materials and offers on the topic of "AI and me. In an artificial relationship." can be found at klicksafe.de/sid.

About klicksafe

klicksafe is the European Union's German media literacy initiative for more safety online. In Germany, klicksafe is implemented by the Rhineland-Palatinate Media Authority and in cooperation with the Federal Agency for Child and Youth Media Protection (BzKJ). With a wide range of offers, klicksafe supports the confident and critical use of digital media. Educational professionals, parents and interested users can find up-to-date information and materials at klicksafe.de.

klicksafe is politically and economically independent and a member of the "Safer Internet DE" association(saferinternet.de). In addition to klicksafe as an awareness center, the hotlines internet-beschwerdestelle.de (of eco and FSM) and jugendschutz.net as well as the helpline Nummer gegen Kummer belong to this association.