With brains against AI fakesFit in dealing with artificial intelligence and deepfakes - klicksafe launches nationwide "Back to School" campaign 2025 in September
Ludwigshafen, 28.08.2025 | Every year, the "Back to School" campaign of the EU initiative klicksafe, for which the Rhineland-Palatinate Media Authority is responsible in Germany, supports teachers, pupils and parents at the beginning of the school year with new teaching materials and digital offers on current media literacy topics. This year's campaign focuses on the topic of "Safe use of AI and deepfakes". Deepfakes are manipulated media content such as images, videos or sound files that are either altered or completely recreated with the help of AI. The technology has long since arrived in our everyday lives, including in the classroom. With its nationwide campaign, klicksafe is raising awareness of the opportunities and risks of this new technology. The aim is to give pupils, parents and educational professionals guidance and strengthen their digital skills.
The JIM Study 2024 shows that over three fifths of young people between the ages of 14 and 19 already use AI tools themselves, most frequently for school or homework. However, the results of AI are often not or not sufficiently scrutinized. A special evaluation of the PISA 2022 study on digital information literacy shows that most young people generally find it difficult to critically assess the quality of online content. When researching online, they very often rely on just one source or do not check content for accuracy before adopting and sharing it. AI-generated content and deepfakes exacerbate these problems, which have long since arrived in school practice.
Federal Youth Minister Karin Prien says: "Artificial intelligence opens up completely new opportunities for children and young people: AI facilitates access to knowledge, can make learning more exciting and encourage creativity. At the same time, however, it also entails risks - such as deception, manipulation or the spread of deepfakes. To enable young people to use AI safely, they need support, guidance and media skills. This is exactly where klicksafe comes in: The back-to-school campaign empowers parents, teachers and young people to better understand AI and use it safely."
Dr. Marc Jan Eumann, Director of the Rhineland-Palatinate Media Authority, says: "Children and young people are often exposed to great risks online. klicksafe helps them to recognize deepfakes and classify them correctly. Dealing confidently with AI is an important building block for our democratic future - media literacy is democratic literacy."
In line with the motto of this year's campaign, klicksafe has these offers for educational professionals and educators:
The new klicksafe offers from grade 7 onwards provide numerous tips and information on the safe use of AI applications and deepfakes. The materials can help to improve pupils' media skills.
klicksafe school lesson on AI and deepfakes
On October 1, 2025, from 10:00 to 11:30 a.m., klicksafe invites you to a digital school lesson. In an interactive livestream format, pupils from grade 7 onwards will deal with the risks of deepfakes, such as voice clones, sexual violence or hate speech, and practise debunking fake content. Exciting guests and experts will provide young people with professional tips and be on hand to answer their questions. Registered classes will receive a free work package to implement the school lesson on site. Registration is possible from now until 26.9.2025 here
Teaching material on deepfakes
The new handout "Deep Fake. Deep Impact. How young people can recognize deepfakes and learn to critically question their consequences" offers educational professionals and interested parties basic factual information and project ideas for educational practice for the target group of pupils from year 7 onwards, supplemented by the "Deepfake Detectives" quiz
Info card and booklet on AI and ethics
The "10 Commandments of AI Ethics" were created in collaboration with the Institute for Digital Ethics at the Hochschule der Medien and the JUUUPORT advice center. They offer young people quick orientation and support them in dealing with AI confidently and responsibly. The supplementary booklet goes into more detail on the ethical commandments and will be published in the fall.
Q&A-week on AI & Deepfakes
In the week from September 15 to 19, klicksafe experts will be available by email to answer all questions about AI and deepfakes. Send questions to: backtoschool☞ Please insert an @ here ☜klicksafe☞ Please insert a dot here ☜de. It's worth watching our webinar recording "Deep Fake. Deep Impact. How young people recognize deepfakes and learn to critically question the consequences".
Material list for all class levels
A comprehensive list of media literacy resources for children and young people, parents and teachers across all school and grade levels is available at Material list.
All klicksafe materials are available at https://www.klicksafe.de/materialien.
Press contact
Susanne Wohmann
Press officer klicksafe
+49 152 22577620
wohmann@medienanstalt-rlp.de
www.klicksafe.de/presse
About klicksafe
klicksafe is the European Union's media literacy initiative for more safety online. With a wide range of offers, klicksafe supports the confident and critical use of digital media. Educational professionals, parents and interested users can find up-to-date information and materials at klicksafe.de. klicksafe is politically and economically independent and a member of the "Safer Internet DE" association(saferinternet.de). In addition to klicksafe as an awareness center, this includes the hotlines internet-beschwerdestelle.de (from eco and FSM) and jugendschutz.net as well as the helpline Nummer gegen Kummer. In Germany, klicksafe is the responsibility of the Rhineland-Palatinate Media Authority