Press releases

With the social media campaign week #KinderSindKeinContent, the initiatives klicksafe and SCHAU HIN! are joining forces with numerous partner organizations from June 15 to 21 to send a clear message calling for greater child protection online.

Following the cult spot "Where is Klaus?", the media literacy initiative is releasing three video clips on the influence of AI on our coexistence. What happens when AI systems are increasingly used as advisors, take on social roles or even replace human relationships? In three short video clips, klicksafe shows deliberately exaggerated scenarios about relationships with AI companions, which are intended to raise awareness and serve as a discussion starter. The AI-generated video clips are part of the campaign "AI and me. In an artificial relationship". In line with the topic, klicksafe offers materials to educate educational professionals, parents and young people.

Safer Internet Day on 10.02.2026 met with a great response throughout Germany: more than 1000 schools, associations, libraries, companies and initiatives got involved with their own campaigns and events. The high level of participation underlines the broad social commitment to media literacy and the responsible use of digital technologies. The klicksafe school lesson is once again particularly popular, with over 50,000 young people taking part on the day. Safer Internet Day has been coordinated in Germany by the EU initiative klicksafe for more than 20 years.

The Federal Agency for the Protection of Children and Young People in the Media (BzKJ) and klicksafe are intensifying their cooperation: From January 2026, the partnership will be placed on a new basis, financially supported by the BzKJ. The aim of the cooperation is to strengthen guidance for parents, educational professionals and children and young people in the digital space and to provide them with effective support on digital issues.