LooksmaxxingHow dangerous can self-optimization become?

Can Looksmaxxing be dangerous?

Many in this scene start with harmless tips, for example on skin care, a new hairstyle or a fitness program. Such optimization suggestions are referred to as "softmaxxing".

It becomes problematic with so-called "hardmaxxing". This includes self-harming methods such as "bone smashing "*, the use of steroids or high-risk cosmetic surgery such as leg lengthening.

The possible psychological consequences of the "lookmaxxing ideology", such as body dissatisfaction, depression and eating disorders, should also not be underestimated.

What does the blackpill theory have to do with it?

The "blackpill" is a thought concept originating from online forums. Anyone who has taken the metaphorical "black pill" realizes that social and romantic success depends almost exclusively on looks. Traits such as personality, character or status are seen as secondary. People who follow this ideology often believe:

• "If you're not naturally attractive, you've lost."
• "Self-improvement is of little use - genetics decide."
• "Women (or men) are more superficial than they admit."

In extreme cases, it is even claimed that nothing can be changed, even through Looksmaxxing or self-improvement. Blackpill communities promote pessimism, self-hatred and resignation. Extreme forms can lead to social isolation, depression and cynical or misogynistic thinking. In many Looksmaxxing forums, this theory is taken up and a negative self-image is reinforced.

What ideal of masculinity prevails in the scene?

The epitome of the ideal male type, as preferred in the Looksmaxxing scene, is referred to as "Chad". He is often portrayed as follows:

• over 1.80 meters tall,
• pronounced jaw bones,
• low body fat percentage,
• flawless skin,
• prominent eyebrows,
• angular face.

Why Looksmaxxing forums often become misogynistic

Many people in the Looksmaxxing scene are men who have repeatedly experienced rejection in their lives. This disappointment often results in a feeling of powerlessness and anger. This can lead to blame being shifted outwards and views such as:

• "Women only want chads",
• "Women are superficial and fake",
• "Women are to blame for my rejection"

Tips for parents

• Talk openly with your children about social media trends and beauty ideals.
• Ask if your child follows Looksmaxxer accounts or if they know such tips.
• Strengthen your child's self-esteem and self-confidence through recognition and appreciation.
• Watch out for warning signs such as sudden diets, excessive training or derogatory statements about women.
• Get help and professional support at an early stage if there are signs of depression or suicidal tendencies.

Tips for teachers

• Discuss Looksmaxxing in class to find out whether the students are already familiar with this content.
• If possible, use age-appropriate examples from TikTok, Reddit or Instagram and discuss them with the students.
• Point out positive alternatives: Body positivity, diversity, self-acceptance.
• Encourage students to critically question "beauty hacks" and influencer role models 
• Use our teaching materials to critically reflect on role models and beauty ideals.