"LOOK AT IT! What your child does with media."New commercial raises awareness of dangerous challenges

Online challenges are also popular with children and young people: they complete funny, difficult or embarrassing tasks, film themselves doing them and post the video online. In addition to influencers and celebrities, friends and classmates also take part. Likes, comments and shares ensure that these videos spread rapidly. The algorithms of social networks increase the temptation because they display videos with a high interaction rate more frequently. Those who post challenges themselves want recognition from the community and perhaps to become famous themselves. It's also about testing your own limits: How far can I go?

The SCHAU HIN! commercial impressively illustrates how dangerous some challenges can be in real life. The pressure to prove themselves in a peer group can encourage children to take part in a dangerous challenge and ignore their own gut feeling. The resolution of the scary moment shows: "The most important challenge of all: talk at home before it's too late outside."