#ChildrenAreNotContentNew Flyer for Parents Offers Tips on How to Handle Children's Photos Online with Caution

These days, photos and videos of children are quickly posted on WhatsApp, Instagram, and TikTok. Parents and grandparents love to share these often cute and funny pictures and videos with others. However, it’s easy to lose sight of the potential negative consequences. In general, it’s okay to share family moments online. However, to keep children safe, there are a few things to keep in mind. In our new flyer for parents, we explain what those are. The flyer is part of the #KinderSindKeinContent campaign, which runs through June 21, 2026.

The term “sharenting” has now become widely accepted to describe the practice of parents sharing photos of their children online. The word is a combination of “to share” and “parenting” via digital platforms. Most often, everyday moments and personal information about the children are shared on social media. However, this can have some negative consequences. For example, children are sometimes shown in inappropriate and embarrassing situations, which violates their personal rights. Additionally, there is a risk that the recordings will be misused. Artificial intelligence makes it even easier for perpetrators to manipulate images and videos. Seemingly harmless content can thus be used to create and distribute sexualized depictions.

For this reason, we have published a new flyer that informs parents and caregivers about what they should consider before posting a picture or video of a child. The following checklist is taken from this flyer. You can now download or order , you’ll find more detailed information and explanations for each point.

Can you check off all the items? If not, then it's best not to post.

  1. Did I take the photo or video myself? If not, do I have permission to use it?
  2. Have all the people in the photo or video agreed that I can share it?
  3. Is it necessary for me to share the photo or video?
  4. Does the photo or video depict an uncomfortable, sensitive, or embarrassing situation?
  5. Am I aware that even seemingly harmless photos and videos of my child can be misused?
  6. Would I be okay if photos or videos of me as a child were still circulating online today?
  7. Have I checked who can see the photo or video?
  8. Would I feel comfortable if a photo or video of my child were saved by others and possibly forwarded to strangers?
  9. Are there no children’s faces visible?
  10. Does the background in the photo or video reveal anything about my child’s whereabouts in “real” life?
  11. Have I turned off location services?

More information about the #KinderSindKeinContent campaign week

The #KinderSindKeinContent social media campaign week by klicksafe and Schau hin is deliberately launching on June 15, 2026, before the start of summer vacation in Germany. This is because a particularly large number of vacation photos end up on social media during the summer break. The goal of the campaign is to raise awareness among parents and guardians about notsharingphotos of children carelessly and to respect their children’srights.

Anyone can participate using the hashtag #KinderSindKeinContent and help send a message in support of greater child protection online.

Register now for free for the #KinderSindKeinContent webinar!

As part of the #KinderSindKeinContent campaign, the partners of the German Safer Internet Center are inviting parents, educators, and other interested parties to a webinar on Thursday, June 25, 2026, from 2:00 p.m. to 3:30 p.m.

Experts from jugendschutz.net,eco, FSM, Nummer gegen Kummer e.V., and klicksafe will provide an overview of current developments and shed light on (legal) challenges. In addition, specific recommendations and support options for parents, guardians, professionals, and institutions will be presented.

The webinar will focus on the following topics:

  • Images and videos of children and adolescents online (“sharenting”)
  • Sexualized depictions and AI-generated content
  • Unauthorized sharing of intimate images

During the event, participants will also have the opportunity to ask questions via chat. The event will take place online via GoTo Webinar, and participation is free of charge.

→ Register for free now at:https://register.gotowebinar.com/#register/3540407006036312666