#EveryFourthChild: klicksafe parent campaignMaking children strong against cybergrooming
About the campaign
"Your kid shares photos with friends. Or strangers?" klicksafe addresses parents with provocative questions like these as part of the #EveryFourthChild campaign on Instagram, Facebook and Twitter. Especially those who have not yet dealt intensively with the dangers of cybergrooming. Practical assistance and background knowledge on the topic are provided in materials to work through together. These include an explanatory video, the information brochure "And then he wanted naked photos - How to make your child strong against sexual harassment online" and a family checklist.
Material package
Where does cybergrooming take place? What warning signs do I need to look out for? How can I protect my child? And what can I do if something does happen?
The following materials provide parents with an informative overview of the most important questions and answers on the topic. Further information is also available at klicksafe.de/cybergrooming.
Campaign motifs
Do you want to draw attention to the #EveryFourthChild campaign and the associated materials? You are welcome to download our key visuals to use them for digital media or to use them in your educational work.
Key visuals for digital media
Key visuals for print
Key visuals for Instagram
Key visuals for Instagram Stories
Campaign videos
klicksafe has published three short spots to promote the campaign in social media services. Feel free to download and use the spots to raise awareness of the #EveryFourthChild campaign. You can watch the spots below on YouTube and use the links to embed them. If you would like to download the spots as mp4 files, this is possible in both landscape and portrait format. To do so, please right-click on the format you want to save and select "Save as...".
Campaign videos on YouTube
Youth campaign #WehrDICH
Parallel to the parent campaign #EveryFourthChild, klicksafe is implementing another campaign on the topic of cybergrooming in cooperation with the online counseling platform JUUUPORT. This is aimed directly at young people under the hashtags #WehrDICH and #GegenCybergrooming. The aim here is to empower children and young people so that they can protect themselves from targeted contact on the Internet and defend themselves against it. Because when young people are online in social media, they should know how to protect their own profiles. They should also know how to report and block contacts. It is also important that they know about contact points such as the Zebra reporting button and are equipped to seek help if they are affected by sexualized violence online.