Action week on social mediaChildren are not content!
"Sharenting" is the term for the phenomenon when parents share pictures of their children publicly. It is made up of the English word "parenting" and the verb "to share". It refers to parents posting photos and videos of their children on social networks in order to share beautiful, funny or special moments of everyday family life with others.
What used to be considered a protective measure - such as showing little skin or placing an emoji over the face - no longer offers sufficient security. AI tools can easily circumvent such supposed protective mechanisms. Even seemingly harmless images can be downloaded, edited and - in the worst case - misused to create sexualized content.
Together with SCHAU HIN!, we would therefore like to sensitize parents, grandparents and other caregivers to a conscious and responsible approach to children's images. From June 15 to 21, we will be providing specific tips, offering clear explanations and regularly sharing information on our social media channels.
We are also bringing together suitable offers and materials from many initiatives, institutions and projects that deal with the protection of children online.
To coincide with the theme week, we have published compact material for parents to help them make informed decisions and better assess the risks.
Campaign week #KindersindkeinContent
The campaign week on social media #KinderSindKeinContent fromklicksafe and Take a look is being deliberately launched before the start of the vacations in Germany on 15.06.2026. This is because a particularly large number of vacation photos end up on social networks during the vacation season. The aim of the campaign is to raise awareness among parents not tosharechildren's photos carelessly and to respect the rights of their children.
Anyone can take part using the hashtag #KinderSindKeinContent and set an example for more child protection online.
Register now for the free webinar #KinderSindKeinContent
To mark the #KinderSindKeinContent campaign, the partners of the German Safer Internet Center invite parents, educational professionals and other interested parties to a webinar on Thursday, June 25, 2026 from 14:00 to 15:30.
Experts fromjugendschutz.net,eco, FSM,Nummer gegen Kummer e.V.and klicksafe will provide an overview of current developments and highlight (legal) challenges.In addition, specific recommendations and support options for parents, educators, professionals and institutions will be presented.
The webinar will focus on the following topics
- Images and videos of children and young people online ("sharenting")
- Sexualized depictions and AI-generated content
- Unauthorized sharing of intimate images
During the event, there will also be the opportunity to ask questions in the chat. The event will take place online via GoTo Webinar and participation is free of charge.
→ Register now for free at: https://register.gotowebinar.com/#register/3540407006036312666