Digital Fairness ActParticipate now in the new law for more fairness on the net!

A new EU law on digital fairness aims to strengthen consumer protection in the digital space. Manipulation in purchasing decisions, opaque price structures and misleading advertising by influencers could soon be a thing of the past. Ultimately, this will benefit all citizens in the EU, but especially children and young people. This is because their limited life experience makes them particularly susceptible to manipulation. Before the Digital Fairness Act takes its final form, all citizens are first invited to contribute their issues.

Participate now in the new law for more fairness on the net!

The European Commission is currently drafting the "Digital Fairness Act" ( Digital Fairness Act). This EU-wide law is intended to strengthen protection and digital fairness for consumers. It aims to tackle certain challenges and harmful practices that consumers are exposed to online. According to the impact assessment, these include, for example

  • the use of dark patterns and other unfair practices by traders who pressure, deceive and manipulate consumers online
  • addictive design features that encourage consumers, especially minors, to spend excessive amounts of time and money on digital goods and services
  • problematic personalization, for example situations where consumer vulnerabilities are exploited for personalized advertising and personalized pricing
  • harmful practices by influencers, such as the lack of disclosure of commercial content or the marketing of harmful products to their followers
  • unfair pricing practices such as the use of dynamic pricing by the trader, deceiving consumers
  • problems associated with digital contracts, such as difficult subscription cancellations, automatic renewals or converting free trials into paid subscriptions, and the use of chatbots for customer service.

Why is another law even necessary?

In recent years, the EU has already adopted several major pieces of legislation to protect EU citizens in the digital world. These include the Digital Services Act, the Digital Markets Act and the AI Act. Many of these legal acts already contain provisions, for example on how to deal with manipulative design elements (dark patterns). However, a review of consumer protection in the EU carried out in 2024did not come to a satisfactory conclusion  Despite the generally high level of consumer protection, there are still gaps and legal uncertainties in some areas. The Digital Fairness Act is now intended to remedy these shortcomings and close legal loopholes.

So we can all get involved

As with all EU legal acts, the drafting process involves public participation. Not only are all documents publicly accessible throughout the drafting process, but the public is also invited to share their concerns with the EU Commission. In the case of the Digital Fairness Act, this is still possible until October 24, 2025 via the EU's "Your Opinion Counts" portal.

Around 4,000 comments have already been received (as of October 10, 2025). These comments are also publicly viewable and can be read by all visitors to the website. In addition to feedback from private individuals, comments from interest groups, industry and non-governmental organizations can also be found here. It is worth reading through some of the feedback to better understand the different perspectives on the topic.

This type of citizen participation is not an exception, but common practice. On this website you will find all legislation and policies on which the EU is currently collecting feedback. At present (as of 10.10.2025), 60 public consultations are listed there , in which all citizens can currently participate. You will also find the upcoming public consultations in this list. If you would like to know what happens after a public consultation and what other work and participation phases there are, you will find all the information you need on this website.

Have your say on the Digital Fairness Act!

To give feedback, simply click on the yellow button "Give feedback". To prevent misuse of the participation function, you must first register. This prevents individuals or organizations from entering their concerns more than once and thus artificially increasing the visibility of their point of view.

→ You can send your opinion here until October 24!