Starting the New School Year with Media Literacy

A new school year often means new classes, new friendships, and new challenges. During the first few weeks of school, groups form anew, class chat groups are created, and communication often quickly shifts to messaging apps and other social media platforms.

The start of the school year therefore offers a good opportunity to talk with children and teens about using digital media in a respectful, safe, and responsible way. Educators and parents should proactively discuss digital topics and rules and promote media literacy in a sustainable way.

As part of our Back-to-School Campaign Month, we provide up-to-date materials, project ideas, information for parents, events, and other resources focused on a specific theme every year.

Back to School 2026: Taking Action Against Cyberbullying

This year, the focus is on cyberbullying. Insults, exclusion, or public humiliation in class chats, messaging apps, or social media can take a heavy toll on children and teens and often affect their daily school life and the classroom atmosphere.

With our resources, we support educators and families in

  • recognize cyberbullying early on
  • empower children and teens
  • respond appropriately to incidents
  • to embed prevention in schools and families
  • promote respectful interaction both online and offline

On this page, you’ll find our resources, information, and events on the topic of cyberbullying at a glance. Throughout September—our awareness month—we’ll also be posting many articles on the topic of cyberbullying on our social media channels (Instagram, LinkedIn).

You can find more information and tips in our “Cyberbullying” section.

Click here for the latest press release.

EU Campaign #NotOnOurFeed on Cyberbullying

What can teens, parents, and teachers do to combat cyberbullying?

Answers and practical assistance are also available from the EU campaign #NotOnOurFeed , which features resources and webinars for parents and teachers, as well as a contest for teens. The campaign is backed by the EU initiative “Better Internet for Kids” (BIK), which, together with the European Insafe network, is calling for action against cyberbullying from August 24 through September 25, 2026. The campaign supports the implementation of the EU Action Plan against Cyberbullying.